Wow, I would hate to be Jennifer Aniston this morning.  Her new movie, The Switch, came in 8th place grossing only $8.1 million its opening weekend despite a massive advertising and publicity campaign.  You couldn't open your eyes last week without seeing some kind of ad material pushing that movie.  How many times did I see her uttering that line from the TV spot "Not yet but I'm working on it."   I think I know the entire spot by heart.

The Switch was beaten out by Piranha 3D and Vampires Suck and a long list of other really bad movies.  Ouch.

So how is it that a massive star like Jennifer couldn't open this movie?  Is her star fading?  Does she need another big star (Vince Vaughn, Gerard Butler) to help her achieve box office success? 

Could it have been the subject matter?  I mean a movie about a single woman having a baby on her own may not sit well with the right wingers - a perfect example being Bill O'Reilly who called her comments about single mommyhood "destructive to our society".   (And for the record, I fully support a woman's decision to have a baby on her and think Bill O'Reilly acts like a dope a lot of the time.) 

So was the subject matter just too out there for most women?  Seems not since The Back Up Plan starring Jennifer Lopez made $12 million its opening weekend (just this past April) and Baby Mama starring Tina Fey came out in 2008 and made $17 million its opening weekend. So it seems audiences appear to be quite OK with it.

So what happened?  What do you think? 

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